November 6, 2012
November 5, 2012
November 2, 2012
October 26, 2011
Jockey Inks Licensing Deal With Komar Layering
- Karyn Monget, WWD
Jockey International Inc. has signed a licensing agreement with Komar Layering, a division of the Komar company.
Komar Layering will be Jockey’s exclusive licensee for men’s and women’s thermals and layering apparel.
Warmwear items such as long-sleeve tops, leggings and underwear from the new partnership will be shipped in August 2012 for the fall selling season.
Among the product innovations to be featured in the licensed line will be Smart Fabric thermals with microencapsulated Outlast Technology, which was initially developed to help keep NASA astronauts comfortable as temperatures fluctuate.
Further details were not available. But the licensed warmwear could generate wholesale sales in excess of $50 million the first year, according to industry estimates.
Jockey’s thermal underwear license was previously held by Costa Mesa, Calif.-based Appareltex USA, which will oversee inventory and distribution for the fall 2011 season.
Founded in 1876, Jockey is a privately held company headquartered in Kenosha, Wis., with estimated wholesale sales of about $250 million. The company is a major manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries.
The Komar Layering unit of the 103-year-old Komar firm designs, produces and distributes a variety of warm layers for innerwear, including leggings, tank tops, and crewneck and V-neck tops for women, men and kids. Cuddl Duds is the flagship brand. Komar, which generates estimated wholesale revenues in excess of $700 million, specializes in the design, marketing, sourcing and distribution of sleepwear, loungewear, intimates, underwear, layering and lifestyle products. Komar brands and licenses include DKNY, Donna Karan, Lauren Ralph Lauren, Oscar de la Renta, Betsey Johnson, Kensie, OnGossamer, Eileen West, Ellen Tracy, Anne Klein, Carole Hochman, Lanz of Salzburg, University of Couture, St. Eve, Tommy Bahama, Disney, Barbie, Hershey’s, Cuddl Duds and Lotta Luv.
Marketing Communications Director
16 East 34th Street, 10th Floor
New York, NY 10016
T. 212.725.1500 x246